Digital to Asia has designed and implemented the first augmented reality project in Europe on Alipay with the aim to involve Chinese tourist through a well-rounded "customer journey" (from China to the Outlets in Italy). The goal of the project is to create "store-driven" activities through "call to action" and to showcase outlet stores offerings through AR. Partnering outlets were Serravalle and Noventa Outlets (McArthurGlen Group).


The unique visitors that scanned AR markers in 6 months


Scans of Augmented Reality markers in 6 months

AR improves

brand awareness

AR boosts


AR increases

conversion rate

AR enhances

customer satisfaction

AR Video in Serravalle
and Noventa outlets