Digital to Asia has designed and implemented the first augmented reality project in Europe on Alipay with the aim to involve Chinese tourist through a well-rounded "customer journey" (from China to the Outlets in Italy). The goal of the project is to create "store-driven" activities through "call to action" and to showcase outlet stores offerings through AR. Partnering outlets were Serravalle and Noventa Outlets (McArthurGlen Group).

17K

The unique visitors that scanned AR markers in 6 months

20K

Scans of Augmented Reality markers in 6 months


AR improves

brand awareness

AR boosts

sales

AR increases

conversion rate

AR enhances

customer satisfaction

AR Video in Serravalle
and Noventa outlets