Digital to Asia implemented the first Multi-brand augmented reality project in Europe on Alipay for Chinese New Year 2020. Digital to Asia nourished the entire creative process: from concept to 3D design, leaving technological development to software vendor in China.
The objective of the project was to create "Drive to store" activities with "engagement" in store to celebrate the arrival of the year of the mouse. Partnering brands that were involved in the project: Bally, Cartier, Chaumet, Coccinelle, Mac, Montblanc, Parashop, Red Valentino, Rinascente, Valentino.


Brands involved
in the Augmented
Reality project


Scans of Augmented
Reality markers during
Chinese New Year

AR shows

offers, promotions
and useful information

AR offers

the most addictive
shopping experiences

AR is integrated

with mobile payment systems tailored
to Chinese customers

AR allows

photo sharing on social media